Public Relations
Public relations is the most powerful aspect of your company's communications strategy. To stay top of mind among current/prospective clients and centers of influence, you must continuously build and expand relationships with the reporters who reach your target audience. This ongoing effort will showcase your expertise in the media, increasing the brand awareness of your company. The media profiles we develop grow more significant over time as we consistently identify media opportunities that result in coverage for you. Those appearances will build awareness of your company, your reputation as a thought leader, and your influence.
Our team will connect you with key reporters at outlets like Bloomberg, CNBC, Fox Business, Reuters, and The Wall Street Journal, as well as to regional outlets, industry trade publications and verticals. We will:
Draft and distribute press releases, byline articles, and strategic pitch materials to the media
Track and secure editorial byline and interview opportunities with online, print, and TV outlets
Arrange desk-side meetings with targeted reporters at mainstream publications and broadcast networks
Media train company spokespeople
Identify, track, and secure speaking opportunities at targeted conferences, professional trade organizations, industry roundtables, webcasts, and local seminars
Advise on social media campaigns to enhance market penetration, such as establishing and maintaining profiles on Facebook, Twitter, and LinkedIn, as well as creating and updating material on blogs