founder and principal

Sarah Griffin 

Sarah Griffin has worked since 2004 as a PR practitioner, advising companies and leading agency teams on strategic communications planning, media relations, and thought leadership. She also offers program execution, content development, and writing services.

Sarah has held senior positions in both corporate and agency settings. She's developed deep expertise in the financial and professional services sectors, focusing on the legal, financial advisory, technology, real estate, management consulting, and pharmaceutical/life sciences industries.

By leveraging her relationships with the media, Sarah has a strong track record of garnering media coverage in targeted media outlets across print, broadcast, and online platforms, including the Associated Press, Bloomberg, Bloomberg TV, Bloomberg Radio, Crain's New York Business, CNBC, Dow Jones, Financial Planning, Fox Business, Globe St., InvestmentNews, Law360, NJ BIZ, The National Law Journal, New York Law Journal, The New York Times, Reuters, Reuters TV, Real Estate Forum, ThinkAdvisor, The Wall Street Journal, and WealthManagement.

Her insightful advice to clients is based on a nuanced understanding of their businesses and needs, which allows her to deliver: consistent, targeted and disciplined execution; responsive and flexible client service; hands-on, senior-level attention; and collaborative working relationships that larger agencies cannot match.